Global Trademark Registration

Weiyunteng handles overseas trademark registration for brands planning to sell under their own name abroad, delivered as a target-country search, filing and status follow-up.

Give the brand an enforceable right overseas

Built for companies already selling on marketplaces, their own storefront or offline channels who are preparing brand registry and enforcement. Without a trademark there is no standing to appeal when a listing is hijacked; with one, platform complaints, customs recording and channel negotiation carry weight. We handle search, route selection and ongoing monitoring.

What we deliver

• Trademark registration at home and abroad: China, the United States, the European Union, Japan and Southeast Asia among the main markets.
• 26-country planning: core classes through Madrid, key markets topped up with national filings.
• Similarity search and risk assessment: refusal risk and already-occupied elements flagged before filing.
• Monitoring and enforcement: publication watching, opposition and cancellation, platform complaint support.
• Evidence packs: sales, advertising and packaging evidence archived for oppositions.

Filing routes compared (official and agent fees per the consultant's quotation)

Route	Coverage	Timeline	Best when
National filing	One country at a time	6–18 months	Key markets needing close control
Madrid system	Several countries in one application	12–18 months	Multi-country filing, centralised budget
European Union	All 27 member states	4–8 months	A single European market

How we work

1. Search and assessment (3–5 working days): a similarity report with a risk rating.
2. Route and quotation (2 working days): country set, classes and budget.
3. Filing (1–3 working days): documents prepared and submitted, receipt tracked.
4. Follow-up and enforcement (ongoing): office actions and oppositions handled, certificates delivered.

When this fits

① A listing was hijacked and the appeal failed for lack of a trademark; ② brand registry and enhanced brand content are being prepared; ③ a new market is planned and an early position is needed.

Global trademark registration: common questions

Q: Which country should we file in first?

A: Follow your revenue. Usually the United States and the European Union first, then Southeast Asia and the Middle East by sales share, so the budget is not spread too thin at once.

Q: Is the money lost if the application is refused?

A: Not necessarily — most refusals can be argued or resolved by adjusting classes, and a thorough search sharply reduces the likelihood.

Q: What is required after registration?

A: Keep accumulating use evidence and watch renewal dates; some countries require declarations of use, and missing them can cancel the mark.

Start with a free similarity search to see whether your brand is blocked in the target market — speak to a consultant.

Q: Which countries should be registered first?

A: Rank by where you sell and where you manufacture, covering the main sales markets first; countries where you open marketplace stores or exhibit at trade shows usually come early.

Q: Madrid system or national filings?

A: Madrid is more economical when the targets are numerous and mostly member states; for a single market or non-member countries, national filings are usually faster and easier to control in detail.

Q: How long does registration take?

A: It varies widely by country, typically from several months to over a year. We give a schedule per country and any interim protection available.

Q: How long until registration?

A: It varies widely by country; the timeline is updated against official progress once filed.

Q: How are fees calculated?

A: Official fees plus agent fees, counted per country and class; the amount is quoted per country and class after the search.

Q: Can you guarantee registration?

A: No. Examination is decided by the office; we provide search assessment and process control and do not promise an outcome.

Q: What documents are needed?

A: Proof of entity (business license or ID), the mark artwork and a power of attorney; some countries require notarization or translation.

Q: What if the application is refused?

A: We can file a review or adjust the strategy and refile; the approach and cost are given after the refusal notice.